WORK EXPERIENCE
DRIVE MARKETING Lead Designer 2004-Present
Extensive experience in designing custom products, packaging, and branding for national and global companies of all sizes.
Successfully led a team of 6 designers working with Sales Teams earning a combined $50+ million annual sales.
Personal Sales Team booked $8 million dollars and managed the top two earning clients in 2023.
Nationally known clients include, but not limited to - Rodan+Fields, doTERRA, Maverik, Kum+Go, Tupperware, Accidentally Wes Anderson, Sundance Resort, Utah Jazz, Crumbl Cookies, ItWorks!, Young Living, Adobe, Ancestry, Forever Living, Kreighoff, Qualtrics, Pampered Chef, Toyota, and Lexus.
Efficiently set up best practices for the creative team to collaborate with the sales team and lead multiple learning opportunities for designer growth.
Played a pivotal role in the in-house rebranding effort and oversaw all internal marketing initiatives.
I have efficiently communicated with all levels of the marketing process, from clients to production.
Organized and directed photoshoots for lifestyle images of custom apparel and branded items for the company's website, social media, and marketing materials.
Designed both print and digital marketing pieces combining my own design, photography, and copywriting.
Developed self-promotion merchandise and apparel for the company's staff and clients.
Created and designed an employee recognition program that aligned with the company's identity and supported employee interests.
Assisted programmers in creating assets and photography for the company’s website.
AMANDA BECK DESIGN Contract Creative 2008-Present
Design branding and corporate identities for a diverse range of brands.
Specialty in crafting exceptional packaging for national and global brands, with an emphasis on skincare and wellness products.
Extensive experience in dieline and production art and communicating proficiently with clients to ensure that projects are completed seamlessly.
My expertise in designing self-promotion merchandise for musicians has been recognized through my invitation to speak on a podcast about the process and challenges of this field.
Consulted with Counselor magazine to provide insights on upcoming color, branding, and merchandise trends, establishing myself as a thought leader in this space.
DERIVED ESSENTIAL BAGS Co-Founder and Creative Director 2017-2019
Co-founder of the company, producing a line of high-end bags specifically designed to hold essential oils.
As the driving force behind the brand, I was responsible for all aspects of branding, product design, and production of the bags.
Built and managed a top-performing retail website on the Shopify platform, and executed and led lifestyle product photoshoots.
Captured stunning studio product shots and maintained a consistent and engaging social media presence.
Attended conventions in a sales capacity and successfully sold to Oil Life in 2020.
AVERY DENNISON Global Services Print Coordinator 2001-2003
Key member of the Global Services Team to coordinate with printing partners in Mexico and Hong Kong for major brands such as Old Navy, Walmart, Reebok, and others.
This involved assessing, ordering, and shipping materials for apparel needs, including tags, woven labels, size stickers, and packaging.
Responsible for proofing all items before production to ensure their accuracy.
EDUCATION
UNIVERSITY OF NORTH CAROLINA AT GREENSBORO 1997-2001
Graduated with a Bachelor of Fine Arts degree with an emphasis in Graphic Design. Completed courses including but not limited to identity design, typography, and photography.
HARD SKILLS
Adobe Illustrator
Adobe Photoshop
Adobe Lightroom
Procreate
Identity Design
Packaging Design
Product Design
Illustration
Typography
Product Photography
Lifestyle Photography
Presentation Layout
Photo Editing
Marketing
Design Research
Production Art & Dielines
Proofing
Copy-writing
Color Theory
SOFT SKILLS
Problem-Solving
Team Leadership
Creative Thinking
Time Management
Self Motivation
Professionalism
Efficiency
INTERESTS
Animals
Charitable Causes
Landscape Photography
Hiking & Nature Exploring
Sporting Events