As the brand guardian, it is important to adhere to the brand guidelines. However, I also believe that it is equally important to create designs that are fun, unique, and represent the values of the company and the people who contribute to its success. With Drive's focus on outdoor activities and adventure, I aimed to design something that would be attractive and desirable for both clients and employees, something they would be proud to wear and showcase. I lead a multi-day lifestyle photoshoot of our custom products using our current employees as models for our website, social media, and promotional materials.

SKILLS: Branding, Product Design, Production & Manufacturing, Photography, Team Lead